Sydney’s Coogee Surf Life Saving Club has taken a bold new direction with the running of its ocean events, launching a dedicated events business – Coogee Ocean Events – to better deliver their growing ocean events portfolio.
Michael Scroop, a Coogee Surf Life Saving Club member and senior digital marketing and transformation consultant, has used his expertise to help bring the vision to life.
“In 2019, I joined the volunteer committee at Coogee to help with social media marketing and online event registrations of the Coogee Island Challenge and RunSwim Coogee Aquathon,” said Mr Scroop.
“Up until that point, the club had previously done little marketing for these events.
“I set out to create a digital marketing strategy centred around building a brand and swapping over to managing our events in-house, in a staged phase.
“The first milestone I hit was creating event-specific landing pages for both the Coogee Island Challenge and RunSwim Coogee Aquathon on the surf club’s website and sharing content with our audience via our social media.
“Once that was all set up and running, I moved to create an entirely new online brand for our community events, with a whole new website separate from the current surf club’s website and that is where Coogee Ocean Events was born.
“We officially launched the new brand and website last week on January 1, 2023.”
The new brand, ‘Coogee Ocean Events’ will create a sustainable approach for raising the profile of the club’s events while helping generate much-needed funds to help the club keep running.
“The new website will help increase the viability of the club’s events while providing customers a better way to interact with the brand,” said Mr Scroop.
“We will also be able to share more event-related content to a wider audience, which we couldn’t do from the single pages that were once on the surf club’s website.
“It will also be an easier way for customers to access information, buy merchandise, complete event registration and receive customer service.
“We also hope that we will be able to reach a wider audience to attract new participants in the events which will help generate more funds that go to the purchase of vital lifesaving equipment required for the surf clubs patrolling season.”
The Coogee Island Challenge is the next event by Coogee Ocean Events, taking place on Sunday, 2 April 2023. To find out more information head to the Coogee Island Challenge listing.