The best consumer-focused initiative for ocean swimmers to come out of the pandemic has been staggered starts, with more innovation by event organisers welcome.
What is the ‘typical’ ocean swim participant look like and how does this affect the way organisers design and market their events?
The three major trends that should be on the radar for every event organiser, or sponsor, looking to maximise the appetite for ocean events.
We’ve crunched the data from the 2016 annual ocean swims survey to find out what ocean swimmers say is the ‘ideal’ ocean swim.
There has been a worrying 21% drop in entries to ocean swim events so far this season; what is keeping swimmers away?