The changing face of sport events participants: It’s competitor Jim, but not as we know him
What is the ‘typical’ ocean swim participant look like and how does this affect the way organisers design and market their events?
Tide’s in for aquatic events – what’s the salty secret?
The three major trends that should be on the radar for every event organiser, or sponsor, looking to maximise the appetite for ocean events.
The ‘ideal’ ocean swim, as preferred by ocean swimmers
We’ve crunched the data from the 2016 annual ocean swims survey to find out what ocean swimmers say is the ‘ideal’ ocean swim.
Ocean swim entries down 21% as s***k anxiety builds
There has been a worrying 21% drop in entries to ocean swim events so far this season; what is keeping swimmers away?
