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Promote your ocean swim

We can help you get more entries with less effort

Welcome to the 2022-23 season

oceanswims.com (founded in 1999) and oceanfit.com.au (2009) make up Australasia’s largest, most connected and most experienced open water swimming network, reaching more than 60,000 swimmers annually via our websites, social media, podcasts and email databases.

With more than 20-years involvement pioneering ocean swimming, we have a deep understanding of the open water swimming community and how we can best reach them to meet your goals.

As well as being ocean swimmers ourselves, we are also performance marketing experts and we have designed our event promotional services to work really hard for you.

There’s no set and forget for us, instead, both our Promoted Event and Marketed Event are going to get you more entries and generate more revenue for you, whether it’s for your charity or event business, because we both benefit from that success.

And we all know how much goes into delivering an event, so our services will save you time, free up your resources and ensure your event’s online presence, communication and support services are meeting the expectations of participants.

Whilst the promotion and success of your event are paramount to us, by supporting oceanswims.com you are also supporting the sport of ocean swimming, with oceanswims.com assuming the role of the guardian of ocean swimming and provider of an extensive range of free community online resources, i.e. our swim calendar, directory and magazine.

When you choose to support oceanswims.com you are doing your bit to support the sport and everyone benefits from this; you the event organiser, the participants, and us.

I look forward to personally talking you through our event promotional services as well as the additional marketing services we can offer.

Thanks for your support,

andre-slade-signature

Andre Slade

Director, OceanFit Pty Ltd
oceanswims.com | oceanfit.com.au

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Choose the Service to suit your needs

Basic Listing

  • Be discovered

This is our basic event listing service where we list every event in Australia and New Zealand.

We may have already added your event to our calendar.

Search below and if your event is listed, check it has the correct details and let us know if you would like any changes made.

Whilst these listings ensure your event exists on our website event calendars, users can find it frustrating when there isn’t the information they expect on the listing, and they’re likely to prefer viewing Promoted Event and Marketed Event listings and therefore be more likely to enter these events. 

There are also no accessible links to your event website or entry platform unless a user is signed in to our website which will result in less visits to your official event website.

We suggest a Promoted Event or Marketed Event for the greatest promotion across our network. 

View a live example of a Basic Listing event listing: Burleigh Heads Ocean Swim

Promoted Event

  • Increase entries
  • Grow revenue
  • Better user experience

A Promoted Event is a lot more than a featured event.

Your comprehensive listing is created and managed by us each year then promoted through our network of websites, social media and email databases.

Swimmers use oceanswims.com and oceanfit.com.au to search and discover new ocean swims to enter. Sometimes they come direct to the website, sometimes through social media or the emails to our database, and sometimes they search on Google, where they find our high-placed listings, before clicking through to learn more.

When your event is promoted across our network, people will hear about it and with a fully-featured listing they will be more likely to enter it.

On top of this, when you pay for this service, you and your swimmers will be contributing to the growth and development of ocean swimming in Australia, which oceanswims.com delivers through its free community content, sport and event promotion and advocacy.

If you’re signing up for a Promoted Event listing, it’s likely because you have your own website and booking system. A Promoted Event will increase your chances of event success, however, you will need to coordinate the management of your own website, entries and marketing yourself.

Looking for a better, easier way? Our Marketed Event service provides a completely hands-off, one-stop-shop for online event marketing and entries.

View a live example of a Promoted Event listing: Macquarie Bondi To Bronte

Events with 0-999 entries

Event Location
Price (ex GST)
Entrants needed to cover promotional cost (based on average entry fee of $40)
Greater Sydney*
$795
20
Regional NSW
$595
15
VIC/QLD
$495
13
WA/SA/ACT/TAS/NT
$395
10

*Greater Sydney region includes Sydney, Central Coast, Newcastle, Wollongong

Events with 1,000+ entries

Event Location
Price (ex GST)
Entrants needed to cover promotional cost (based on average entry fee of $40)
All Locations
$1,195
30

Marketed Event

  • Full-service and advice
  • Save time and resources
  • Best practice delivery
  • Acquisition and retention focus
  • Happy and supported participants

A Marketed Event is the easiest and most cost-effective way for you as an event organiser to outsource the online marketing and operations of your event to professionals, leaving you to concentrate on what you do best, organising and running the on-ground and in-water aspects of the event, and local area marketing (i.e. posters, banners and local newspaper/radio).

When you hand over the online marketing and operations to us, you can sit back while we work hard to retain your previous entrants and acquire new participants.

Our process starts with a strategy for your event and follows with execution across our entire network to attract swimmers and nurture them through the registration process.

In a nutshell, we feature your event and promote it extensively, take entries, and then coordinate with your timing provider for a smooth, hassle-free, event day experience. After the event, we follow up with participants and get their feedback to help make your next event even better.

Why would you want to try and manage separate entry platforms, advertising and websites, as well as timing providers, when we can save you and your team hours of work by managing it all for you at a cost-effective price?

Standard Fees

Management Fee (Fixed)
Service Fee (Commission)*
Participant Service Fee^
$695
7%
$2.50

Management Fee and Service Fee exclude GST. Entrant Booking Fee includes GST.

*Fees include Full Event Listing, Event Marketing, Entry Management (Processing Fees and Payment Processing Fees) and Entrant Support.

^The Participant Service Fee is added to each sub-event price and assists in covering the costs of charity organisers for the services of oceanswims.com.

Found a cheaper Event Registration Service? Remember that our pricing is for our full suite of Marketed Event services, including Event Registration.

Additional Fees & Terms

Additional fees and associated terms and conditions apply to events that are postponed or cancelled. Please contact us for a complete fee schedule.

Compare 3rd-party Entries-only Service

Before you can compare our services (and price) to an entries-only service, you need to understand exactly what each service offers. The table below gives you a summary of these services.

  • If you choose to use a 3rd-party entry service, you will need to do all your own event marketing yourself
  • If you choose a Marketed Event, we will do all your online event marketing AND process your entries for you
Service offered
3rd-party Entry Processing
oceanswims.com Marketed Event Service
Primary Service
Entry processing
Event marketing
Entry processing
Primary Objective
Process your entries
Get you more event entries
Event Focus
All types of events
Only ocean swims
Event Listing
Yes
On their generic events website
Yes
Fully-featured
Promoted across our ocean swims network
Event Marketing
No
Full event marketing service
Website/Database/Social Media
Entry Management
Yes
Up to event start time
Yes
Up to event start time
Entrant Support
Generic support
Trusted ocean swimming experts
Timing Services
Works with all providers
Works with all providers
Entry Fee
Entrants
Total Event Revenue
Promoted Event
3rd-Party Entries
PE + 3rd-Party Entries
Marketed Event
40
250
$10,000
$625
$520
$1,145
Only $1,325
40
500
$20,000
$750
$1,040
$1,790
Only $2,025
40
750
$30,000
$875
$1,560
$2,605
Only $2,725
40
1000
$40,000
$1,000
$2,080
$3,080
Only $3,425
40
1500
$60,000
$1,250
$3,120
$4,370
Only $4,825
40
2000
$80,000
$1,500
$4,160
$5,660
Only $6,225
40
2,500
$100,000
$1,750
$5,200
$6,950
Only $7,625

Event Promotional Campaigns

For large events looking for greater event brand awareness, we can put together a bespoke promotional campaign to run across our network. This can involve banner advertising on our websites and email newsletter, solus email campaigns, social media and integrated content.

Talk to us about your objectives and budget and we’ll design the best campaign for your needs.

We can even design your banners for you!

Campaign examples: