Promote your ocean swim
Welcome to the 2022-23 season
oceanswims.com (founded in 1999) and oceanfit.com.au (2009) make up Australasia’s largest, most connected and most experienced open water swimming network, reaching more than 60,000 swimmers annually via our websites, social media, podcasts and email databases.
With more than 20-years involvement pioneering ocean swimming, we have a deep understanding of the open water swimming community and how we can best reach them to meet your goals.
As well as being ocean swimmers ourselves, we are also performance marketing experts and we have designed our event promotional services to work really hard for you.
There’s no set and forget for us, instead, both our Promoted Event and Marketed Event are going to get you more entries and generate more revenue for you, whether it’s for your charity or event business, because we both benefit from that success.
And we all know how much goes into delivering an event, so our services will save you time, free up your resources and ensure your event’s online presence, communication and support services are meeting the expectations of participants.
Whilst the promotion and success of your event are paramount to us, by supporting oceanswims.com you are also supporting the sport of ocean swimming, with oceanswims.com assuming the role of the guardian of ocean swimming and provider of an extensive range of free community online resources, i.e. our swim calendar, directory and magazine.
When you choose to support oceanswims.com you are doing your bit to support the sport and everyone benefits from this; you the event organiser, the participants, and us.
I look forward to personally talking you through our event promotional services as well as the additional marketing services we can offer.
Thanks for your support,
Andre Slade
Director, OceanFit Pty Ltd
oceanswims.com | oceanfit.com.au
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Choose the Service to suit your needs
Basic Listing
- Be discovered
This is our basic event listing service where we list every event in Australia and New Zealand.
We may have already added your event to our calendar.
Search below and if your event is listed, check it has the correct details and let us know if you would like any changes made.
Whilst these listings ensure your event exists on our website event calendars, users can find it frustrating when there isn’t the information they expect on the listing, and they’re likely to prefer viewing Promoted Event and Marketed Event listings and therefore be more likely to enter these events.
There are also no accessible links to your event website or entry platform unless a user is signed in to our website which will result in less visits to your official event website.
We suggest a Promoted Event or Marketed Event for the greatest promotion across our network.
View a live example of a Basic Listing event listing: Burleigh Heads Ocean Swim
Promoted Event
- Increase entries
- Grow revenue
- Better user experience
A Promoted Event is a lot more than a featured event.
Your comprehensive listing is created and managed by us each year then promoted through our network of websites, social media and email databases.
Swimmers use oceanswims.com and oceanfit.com.au to search and discover new ocean swims to enter. Sometimes they come direct to the website, sometimes through social media or the emails to our database, and sometimes they search on Google, where they find our high-placed listings, before clicking through to learn more.
When your event is promoted across our network, people will hear about it and with a fully-featured listing they will be more likely to enter it.
On top of this, when you pay for this service, you and your swimmers will be contributing to the growth and development of ocean swimming in Australia, which oceanswims.com delivers through its free community content, sport and event promotion and advocacy.
If you’re signing up for a Promoted Event listing, it’s likely because you have your own website and booking system. A Promoted Event will increase your chances of event success, however, you will need to coordinate the management of your own website, entries and marketing yourself.
Looking for a better, easier way? Our Marketed Event service provides a completely hands-off, one-stop-shop for online event marketing and entries.
View a live example of a Promoted Event listing: Macquarie Bondi To Bronte
Events with 0-999 entries
Event Location | Price (ex GST) | Entrants needed to cover promotional cost (based on average entry fee of $40) |
|---|---|---|
Greater Sydney* |
$795 |
20 |
Regional NSW |
$595 |
15 |
VIC/QLD |
$495 |
13 |
WA/SA/ACT/TAS/NT |
$395 |
10 |
*Greater Sydney region includes Sydney, Central Coast, Newcastle, Wollongong
Events with 1,000+ entries
Event Location | Price (ex GST) | Entrants needed to cover promotional cost (based on average entry fee of $40) |
|---|---|---|
All Locations |
$1,195^ |
30 |
^Includes a 4-week Website Banner Advertising campaign Valued at $640
Marketed Event
- Full-service and advice
- Save time and resources
- Best practice delivery
- Acquisition and retention focus
- Happy and supported participants
A Marketed Event is the easiest and most cost-effective way for you as an event organiser to outsource the online marketing and operations of your event to professionals, leaving you to concentrate on what you do best, organising and running the on-ground and in-water aspects of the event, and local area marketing (i.e. posters, banners and local newspaper/radio).
When you hand over the online marketing and operations to us, you can sit back while we work hard to retain your previous entrants and acquire new participants.
Our process starts with a strategy for your event and follows with execution across our entire network to attract swimmers and nurture them through the registration process.
In a nutshell, we feature your event and promote it extensively, take entries, and then coordinate with your timing provider for a smooth, hassle-free, event day experience. After the event, we follow up with participants and get their feedback to help make your next event even better.
Why would you want to try and manage separate entry platforms, advertising and websites, as well as timing providers, when we can save you and your team hours of work by managing it all for you at a cost-effective price?
Standard Fees
Management Fee (Fixed) | Service Fee (Commission)* | Participant Service Fee^ |
|---|---|---|
$695 |
7% |
$2.50 |
Management Fee and Service Fee exclude GST. Entrant Booking Fee includes GST.
*Fees include Full Event Listing, Event Marketing, Entry Management (Processing Fees and Payment Processing Fees) and Entrant Support.
^The Participant Service Fee is added to each sub-event price and assists in covering the costs of charity organisers for the services of oceanswims.com.
Found a cheaper Event Registration Service? Remember that our pricing is for our full suite of Marketed Event services, including Event Registration.
Additional Fees & Terms
Additional fees and associated terms and conditions apply to events that are postponed or cancelled. Please contact us for a complete fee schedule.
Compare 3rd-party Entries-only Service
Before you can compare our services (and price) to an entries-only service, you need to understand exactly what each service offers. The table below gives you a summary of these services.
- If you choose to use a 3rd-party entry service, you will need to do all your own event marketing yourself
- If you choose a Marketed Event, we will do all your online event marketing AND process your entries for you
Service offered | 3rd-party Entry Processing | oceanswims.com Marketed Event Service |
|---|---|---|
Primary Service |
Entry processing |
Event marketing Entry processing |
Primary Objective |
Process your entries |
Get you more event entries |
Event Focus |
All types of events |
Only ocean swims |
Event Listing |
Yes On their generic events website |
Yes Fully-featured Promoted across our ocean swims network |
Event Marketing |
No |
Full event marketing service Website/Database/Social Media |
Entry Management |
Yes Up to event start time |
Yes Up to event start time |
Entrant Support |
Generic support |
Trusted ocean swimming experts |
Timing Services |
Works with all providers |
Works with all providers |
Entry Fee | Entrants | Total Event Revenue | Promoted Event | 3rd-Party Entries | PE + 3rd-Party Entries | Marketed Event |
|---|---|---|---|---|---|---|
40 |
250 |
$10,000 |
$625 |
$520 |
$1,145 |
Only $1,325 |
40 |
500 |
$20,000 |
$750 |
$1,040 |
$1,790 |
Only $2,025 |
40 |
750 |
$30,000 |
$875 |
$1,560 |
$2,605 |
Only $2,725 |
40 |
1000 |
$40,000 |
$1,000 |
$2,080 |
$3,080 |
Only $3,425 |
40 |
1500 |
$60,000 |
$1,250 |
$3,120 |
$4,370 |
Only $4,825 |
40 |
2000 |
$80,000 |
$1,500 |
$4,160 |
$5,660 |
Only $6,225 |
40 |
2,500 |
$100,000 |
$1,750 |
$5,200 |
$6,950 |
Only $7,625 |
Event Promotional Campaigns
For large events looking for greater event brand awareness, we can put together a bespoke promotional campaign to run across our network. This can involve banner advertising on our websites and email newsletter, solus email campaigns, social media and integrated content.
Talk to us about your objectives and budget and we’ll design the best campaign for your needs.
We can even design your banners for you!
Campaign examples:
